Berry cool: Bombay Sapphire has released a bramble-flavoured gin
And it's a striking shade of crimson.
Step aside pink gin, Bombay Sapphire has released a crimson gin made from freshly harvested blackberries and raspberries.
Called Bombay Bramble, the new tipple was inspired by the eponymous gin-based cocktail the Bramble, which is made from dry gin with lemon, sugar syrup and crème de mûre liqueur.
Bombay Bramble marks the gin giant’s first foray into the flavoured gin market, which now accounts for around a third of all sales. The discerning drink is made from their classic dry gin infused with 100% natural fruit, with no added sugar or flavours and a slightly lower ABV.
“We’ve been really patient to get the product right because we wanted it to be different from the others,” said Victoria Morris, global vice president, Bombay Sapphire.
The crimson spirit is designed to be served with tonic or soda and a squeeze of lemon.
Bombay Bramble will launch globally, starting in the UK on March 13, 2020 where it will retail for around $45 per 700ml bottle.
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